Advertiser Magazine Business Plan

Advertiser Magazine Business Plan

Advertiser Magazine Business Plan

Advertiser Magazine Business Plan, Advertiser Magazine Business GuideAdvertiser Magazine Business Plan, Advertiser Magazine Business Guide

A free Advertiser Magazine Business Plan, as referred here, is a publication that is circulated freely and contains advertisements from local businesses. The publication can contain light news and various kinds of tips but the main focus is the advertisements. The Advertiser Magazine Business model for this kind of magazine is that the revenue from advertising will cover the cost of printing, circulation, design, rent, labor and all the business costs and still give the publisher profits. Go Places, which started in 1993, was perhaps the first Advertiser Magazine Business in Kenya publ. It was published by Leisure and Travel Guides EA, and focused on the tour and travel niche. Thus most of the advertisements and content had to do with the travel industry. The pioneer of the current advertising magazines aimed at the mass market was one titled The Advertiser Magazine Business, started in 2005. It was independently published and circulated in Nairobi. After a few issues it was purchased by the Nation Media group who killed it after a few issues.

Nakumatt Supermarkets also had a free Advertiser Magazine Business called Smart Life. It was distributed to its loyalty cad customers free of charge. Their strategy was to attract premium advertisement, however after a few issues it became unsustainable and they started selling it Since 2011, and with the birth of the county governments there has been an explosion of Advertiser Magazine Business largely targeted at the counties or limited area within the county. The turnover of the county based Advertiser Magazine Business opening and closing has been high. In Kiambu town for instance there have been 4 Advertiser Magazine Business which operated within the last 3 years. Only two remain. In Machakos, two have started and closed, in Embu too. Nairobi 11 has started and 4 have closed within the last 1 year. The reasons for the volatility of the sub sector will become clear below. (We are going to note the experience of an entrepreneur who ran one such Advertiser Magazine Business)

Starting Procedure

  • Register business
  • Acquire licenses
  • Get premises
  • Identify printer
  • Approach business for advertisements
  • Sign up advertisers
  • Take to printer
  • Circulate

Download Advertiser Magazine Business Plan / guide here