Chips and Chicken Business Plan

Chips and Chicken Business Plan

Chips and Chicken Business Plan Overview

This Chips and Chicken Business Plan refers to the business of Chips and Chicken cafes found in urban areas. The Chips and Chicken Business Plantouches on a little of everything in some sections it’s biased towards chips (or fries) which is the main serving. Although not entirely focusing on Nairobi some of the data is inclined towards the city. Otherwise most of the information to do with licenses, equipment revenue and operations is applicable in any urban center.

Market Overview

In the last 10 or so years there have been a lot of public and private conversations about healthy eating which tended to discourage consumption of junk of which chips are considered to be. However with the increasing urban population, a young and more liberal population, expanding colleges and office spaces, the consumption of chips has not dramatically decreased as predicted, rather it has increased at least going by revenues and the resurgence of chips cafes.

Consumption of chips and chicken in urban center is not necessarily driven by an increase in consumer’s income but a shift towards spending more on leisure and social activities. That’s the reason despite inflation rates being high at times (case in point 2022) , and thus reducing disposable income the target market of urban chips and chicken cafes, the middle class in all its definition, still flock the fast foods. Keeping everything constant the bigger the urban center the more resilient and profitable a fast food café will be.

The fact that ‘junk food’ multinationals like KFC and Subway are making significant investments in the local market through franchises and even establishing in relatively mass market areas like Kenyatta Avenue in Nairobi is a positive indicator of the feasibility of Chips and Chicken Business.

Between 2006 and 2010 quite a number of chips and chicken operating in Nairobi CBD were shut down. The main reasons being change of user after the buildings from where they operated from were purchased and converted to exhibition halls, electronic shops or three star hotels.

For instance, along Luthuli Avenue, Nairobi, there were six cafes which were closed. But since 2011 or so fast food cafes have managed to make back their way in the city. To illustrate between 2015 and 2017 fast food cafes have been opened within about 100 meters radius from Tea Room, at the junction of Accra and Rive Road, Nairobi. One of them being a chips and chicken café run by the proprietor of several other fast foods within Nairobi CBD.

Even though the bigger picture gives a rosy prospect of the business, the success of an individual fast food café will depend on local conditions, which include location, management, quality, service and marketing. This will become clear on this Chips and Chicken Business Plan.

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