Chapati Wholesale Business Plan

Chapati Wholesale Business Plan

Chapati Wholesale Business Plan Overview

This is a Chapati Wholesale Business Plan . The Chapati Wholesale business and generally the food economy in the Eastleigh area* (along Juja road and around Saint Teresa’s) are interlinked with a couple of neighboring estates; Mlango Kubwa and sections of Mathare and Pangani estates. The flow is basically from Mlango Kubwa and Mathare towards Eastleigh and Pangani.

The chapati Wholesale business in the larger St. Teresa’s area can be loosely divided into:

• Hotels (Small and Medium sized Chapati Wholesale Business) – These mainly make chapati for consumption in the hotel by customers who walk in. Some also make chapati
  for sale at wholesale prices to food retailers who wish to resell.
• Mobile Chapati Business Hawkers – The mobile hawkers largely buy the chapati from the hotels and resell them to shopkeepers, touts, market women and the like.In addition to chapati they sell tea which is their main product. Some accompany the chapati with soups, beans, ndengu etc. A section of these produce the chapati themselves but the preferred working method is to get into a working relationship with a hotel whereby they buy the chapati as need be. For example if a hawker gets an order for 5 chapatis she just buys from a particular hotel at a wholesale price. The quantity does not matter.
• Roadside Chapati Business Retailers – This group largely produces and sells the chapati themselves. They position themselves along the estate streets. A new strategy used by these is to liaise with shopkeepers to sell the chapati on commission basis. If for instance a shopkeeper takes 10 chapatis and only sells 6, the 4 remaining are returned to the retailer.
• Group Chapati Wholesale Business Sellers – Five to ten women come together and start preparing chapati in relatively large numbers for sale. Some sell to individuals at wholesale prices while others focus on supplying to groups e.g. teachers in a school or those having any sort of occasion
• Unclassified Chapati Wholesale Business – These can’t be fully classified and include ‘chapati cooks for hire’, housewives who cook and sell to neighbors and the like. These mainly use a customers’ materials to cook and only charge for labor costs etc

Some Consumption Figures From Chapati Wholesale Businesses

• In hotels the average consumption is 2 chapatis per individual.
• For chapati hawkers the average consumption is 1 chapati per sale but these also reported the highest number of repeat purchases within a day.
• For stationary roadside chapati retailers the average consumption is 3 chapatis per customer.
• Cooks for hire averaged chapati worth 2 kg wheat flour per order.

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