business plans samples

business plans samples

business plans samples


  1. Executive Summary: a brief overview of the main points of the plan
  2. Company Description: background information on the company and its objectives
  3. Industry Analysis: an analysis of the market and competition
  4. Market and Sales Strategy: details on target market, customer segments, and sales strategies
  5. Product or Service Line: description of the company’s offerings
  6. Marketing and Advertising Plan: description of the company’s marketing and advertising efforts
  7. Operations Plan: description of the company’s operations, including logistics and supply chain management
  8. Financial Plan: includes projected income statements, balance sheets, and cash flow statements
  9. Appendices: additional information such as resumes of key personnel, market research data, and agreements

This is just a general outline and the specific sections and content may vary depending on the needs of the business.


A business plan is a comprehensive document that outlines the goals, strategies, and operational plans of a business. It is an important tool for entrepreneurs and small business owners to define their business and map out the path to success. A well-written business plan can also serve as a persuasive tool when seeking funding from investors, banks, or other sources. It demonstrates the viability of the business and provides a clear understanding of the business’s financial and operational needs.

Additionally, a business plan acts as a roadmap, guiding decision-making and tracking progress. It also helps identify potential problems and opportunities, and provides a means for regularly reviewing and adjusting the business’s strategy. In short, a business plan provides a roadmap for success and helps ensure that a business is well-prepared and organized for success.