Corn Chips Business Plan
Corn Chips Business Plan
Corn Chips Business Plan Overview
This is a Corn Chips Business Plan to the standard Corn Chips Business .
This Corn Chips Business Plan looks at the process, operations, opportunities, possibilities and challenges of operating a corn chips business in Kenya. Though the Corn Chips Business Plan is focused on corn chips business the nature of the market means that we will have to mention other related products like corn curls and fryums. This will help you better understand the market and with it opportunities available.
Corn chips, curls and similar are what are technically called extruded snacks, manufactured through an extrusion process which we explain later in the report.
At first glance it’s clear that the snack’s space is attracting more players both big and small. Companies which had been in the ready to eat snack business for years have now invested heavily in the corn based snacks segment of the market.
That said with the right strategy the market is still big enough for a new player to survive and thrive. This will become clear as you go through this Corn Chips Business Plan .
What Exists Presently
The Kenyan market for ready to eat snacks has been expanding very fast for the last 15 years. For long the market had been limited to potato crisps, popcorn and peanuts and such simple products.
That has gradually changed and the range of products has expanded to include a variety of corn based products which consumers have responded well to. Corn snacks in Kenya were introduced around 2007 and since then, their growth, at least by the shelf space and players in the market, has been rapid.
These corn products include corn chips, corn curls and even fryums. The latter came into the local market around 2014 and have been performing exceptionally. They are without a doubt one of the fastest growing segment of the market. Other relatively new snacks are wheat based, and recently those made of rice.
There is still room for more ready to eat corn products. Success in the business will depend on innovation, distribution strategy, brand trust and the ability to keep the cost of production low.
Companies in The Snack Business
There are at least 26 companies involved in their manufacture and distribution of corn chips. It is important to note that none of the players specializes 100% in a single snack, corn or otherwise. Many have a key brand, and a variety of other ‘smaller’ products.
Often the strategy is to introduce products riding on the popularity of their leading brand if not their distribution networks. Sometimes though as in the case of Norda Industries is have a sort of premium product and then another for the mass market. Sometimes companies will introduce other snack products so as to maximize the capacity of the machinery and skills they have at their disposal.
The bigger companies also seem to be introducing snack products caging the market to protect against competition. For instance a company can build a strong brand and then diversifies to other kinds of snacks, which might be considered ‘leser’ so as to keep competition at bay.
Most of companies tend to play it safe and go with what predecessors have done. A major reason is because children make the largest percentage of customers , the companies don’t want to experiment with very wild tastes. And then from conversations with a number of people in the business Kenyans are a little conservative with flavours , abhorring strong taste and instead preferring the moderate.
Download Corn Chips Business Plan / guide here